Nutrition & Focus Coaching
The Brain Food Club, by Lisa Calderon*
Minimalist Identity for a Nutrition Thought Leader.
The Brain Food Club by Lisa Calderón is a nutrition and focus coaching brand built on humor, intelligence, and sustainable daily habits. Lisa came to Cocotasos Creative with a strong message but an inconsistent brand. She needed clarity, structure, and a visual identity that matched her voice: simple, modern, and smart.
* This is a conceptual creative direction project designed for portfolio purposes, showcasing how Cocotasos Creative approaches identity, messaging, and visual cohesion.
Services
- Brand Strategy
- Clarity Framework
- Visual Identity
- Logo Exploration
- Color System
- Social Templates
- Book Design
- Content Direction
- Website Support
Type
Conceptual
A clean system for content
Feed Your Focus
Lisa's debut book, Feed Your Focus, became the foundation for her visual identity — establishing tone, palette, and message across every channel. Recipes, tips, daily habits, workshops, and podcast clips — all unified through a modern visual direction that feels warm, smart, and accessible.
The Impact (So Far)
Clarity, energy, and practical tools — delivered with a calm and friendly presence.
Structure that clarified her voice
Visual consistency across platforms
A system that made content creation easier
A clearer story for workshops, clients, and partnerships
Cocotasos Creative built a grounded, minimalist identity that makes her message unmistakable — helping her teach with confidence, connect with her audience, and show up online with calm, clarity, and intention.
Clarity in message. Warmth in delivery. A brand that feels human.
Cocotasos Creative builds thoughtful brands for founders, educators, and professionals with a message to share. Clarity first. Design with purpose.
Credits
Brand Strategy & Creative Direction
Anabel Aliferis
Cocotasos Creative — Where structure meets soul.