03 — Creative Direction
Look intentional everywhere.
Editorial direction for visuals, digital presence, and website experience — so every touchpoint feels considered.
Creative direction is the thinking behind how your brand looks in the world. Not just your logo — but your photography style, your website layout, your social presence, the way your proposals are formatted. The invisible thread that makes everything feel like it belongs together.
This is for brands that already have a foundation and need someone to help them show up with intention across every surface.
What you walk away with
Visual Direction Brief
A clear creative framework — mood, aesthetic references, and visual principles — that guides every design decision.
Photography & Imagery Guidelines
How to source, shoot, and select images that feel consistent with your brand.
Digital Presence Audit
A review of your current website, social, and digital touchpoints — with clear direction on what to fix and how.
Ongoing Direction (optional)
For brands that want a creative partner for campaigns, launches, or ongoing content — available as a retainer.
Your brand has a logo but nothing feels cohesive.
Your visuals don't match the quality of your actual work.
You're launching something new and want it to look considered from day one.
You need a creative eye — not just execution.
How it works
Audit
I review your existing brand presence — what's working, what's inconsistent, what's missing.
Direction
I define the visual and editorial framework your brand will operate within.
Apply
Direction is applied to your key surfaces — website, social, collateral — with clear guidelines for each.
Handoff
You leave with a clear creative brief and the confidence to make consistent decisions going forward.
Ready to look intentional?
I take on a limited number of projects each quarter. If this resonates, let's start with a conversation.