Feature Project | Artist Identity Development
A Cuban visual storyteller.
Jorge Tejeda
His work blends vivid color, memory, and everyday life.
This identity development project is designed to bring structure, clarity, and longevity to his artistic legacy — translating decades of creativity into a modern, cohesive brand presence.
Services
- Brand Identity
- Color Direction
- Logo Exploration
- Portfolio Design
- Creative Development
Phase
Ongoing
The Impact (So Far)
Even in its early stages, this identity work brings:
Coherence to his visual world
Pride and excitement for the artist
A foundation for future digital and print presentations
A clear system for organizing his work
A renewed sense of legacy and purpose
This project is ongoing — a slow, thoughtful build of an artist's story.
Credits
Artist
Jorge Tejeda
Brand Strategy & Creative Direction
Anabel Aliferis
Cocotasos Creative — Where structure meets soul.